Web & Marketing Manager

DesignLights Consortium (Efficiency Forward, Inc.)

05/2025 – Present

• Own and manage the organization’s web ecosystem across multiple sites, supporting performance, user experience, structure, and ongoing updates
• Lead website strategy including content architecture, SEO improvements, and conversion-focused enhancements
• Collaborate with developers on scalable WordPress functionality and modular page components
• Troubleshoot site issues, manage security-related coordination, and support uptime and performance
• Design digital and print marketing assets including campaigns, reports, presentations, and event materials
• Support event branding, landing pages, and promotional design across organizational initiatives

Founder & Creative Director

TwoEleven Designs

01/2010 – Present

• Design and develop websites, landing pages, and branded digital experiences for small businesses
• Create visual identities, marketing collateral, and campaign assets across web and print
• Lead client projects from concept through launch, aligning creative execution with business goals

Web Designer & Digital Communications Specialist

Brigham Research Institute, Brigham and Women’s Hospital

03/2014 – 11/2023

• Led web strategy and UX/UI design initiatives, including the transition from TeamSite to WordPress
• Supported the design and development of 400+ WordPress websites, improving usability, accessibility, SEO, and user engagement
• Designed marketing, event, and print collateral to support institutional campaigns and public-facing initiatives
• Developed training materials and guided teams in maintaining branded digital content